Show car drivers for product launch of new BMW 5 Series

Munich, 31 January, 2017

BMW showcar driver

BMW dealers and importers from all around the world were guests of BMW AG at the Barcelona-based congress center CCIB to get to know the new BMW 5 Series prior to its market introduction.
During the tree weeks’ premium event, Spartakus provided the team of 7 show car drivers for the welcome and final show at the congress center.

During the two daily highly emotional shows, both at the beginning and end, a whole of seven different choreographies were driven. Demanded of the drivers was to coordinate the driving scenes with sound, light and video sequences.

The drivers with long-term experience from racing, stunt and shows, showed off the BMW 5 Series models with much skill in single and group choreographies. The challenges, such as sportive driving on narrow space, precision driving or drifting, were put to practice as professionally as usual in the congress hall.